With the changing consumer behaviour and increasing digitalization, various organizations are looking at ways of optimizing their digital assets to enhance productivity, bring organizational efficiency and increasing personalization to define their digital priorities for competitive advantage. While these trends impact every industry equally, the need for being ahead on the digital quotient is much higher in certain sectors, such as hospitality, retail, and travel, which are more disrupted by the consumer choices as well. These industries are therefore facing intense competition from digital startups. Other sectors, such as banking and…
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