At BrilliantRead Media, it is our constant endeavour to bring meaningful and powerful stories from India and around the world to empower and motivate our growing community. As part of this, we invited Sujyothi Prasad for an exclusive interview with us. She is an Entrepreneur, Leader, Mentor, Content Marketing Consultant and Influencer. Sujyothi is the Founder of MyStyle Communications.
She is a creative wordsmith and an efficient problem solver, her capability of analyzing business trends and curating content are awe-inspiring. She understands the B2B sphere well and helps businesses scale up to their highest potential by expanding their reach through compelling content.
Let’s learn more about her incredible journey, her background, and her advice for our growing community!
Excerpts from our exclusive interview with Sujyothi:
Talk us through your background and your journey as an entrepreneur, please;
I hold a degree in Journalism and a Master’s in English Literature, owing to my love for the language. Besides being a writer, lecturer, manager, my role as an entrepreneur is what I enjoy the most.
I was always passionate about writing and possessed the creativity it takes to write compelling content. I gained good expertise and developed fine capabilities for analysing evolving business trends in terms of content leading to Content creation specific to varied businesses. All of it led to the birth of my startup MyStyle Communications.
MyStyle Communications is a Content Writing Company run by and with women which have been successfully operating virtually across the country with its headquarters in Bangalore.”
Established in 2015 with a simple yet powerful aim of empowering women, the company works with talented women writers and translators beyond geographical boundaries who are equally passionate about Content & Communications as the core team members. The vision behind the foundation of this company remains to help exceptionally skilled women who have a hard time exploring their full potential due to various circumstances and commitments.
At MyStyle Communications, I lead the complete Content Management channel, thus helping businesses connect with its clients and customers online.
My understanding of the digital space and the emerging needs in order to build a reliable and honest reputation for different company models, be it startups, SMEs or big Corporates. We help businesses to grow their online presence and their business through the right content creation approach.
How did you discover your passion? Where did the idea to start MyStyle Communications come from?
As they say, most impactful business ideas come out of personal experience, the story of MyStyle Communications was also born out of my painful experience. In 2015, while I wanted to take care of my little child, my ex-employer didn’t offer me the liberty of working from home.
I certainly knew that my work was result-driven and I delivered right, even while working from home. Although I was a great performer, it happened that I was fired for not working from the office. Ironically, the current situation has forced everyone to be at home. I sometimes make fun of it, but those days were unbelievably awful.”
Perhaps counter-intuitively, this incident made me realize that corporates are making us spend more time with them than with our own families. I recognized that this failure is a gift, which became more obvious when my child experienced my full time and attention.
On the professional front, it taught me to look at business opportunities with the broader positive impact they can have. I understood the dire need to support for women who are skilled but are unable to work due to personal commitments. I wanted to make a difference in society by supporting them regardless of geographical and personal constraints. Today, we are here as a women-only virtual organization to create a financially independent ecosystem of women.
What were the challenges you encountered so far in your journey? How do you manage to keep going despite the challenges? What drives you?
In the fast-paced chaos of business, many brand owners overly focus on their products, projects, and day-to-day operations to become a better brand. Much often, content is put on the back burner. People forget that content is how that product makes its way into the minds of customers. Without it, there are no sales to keep the revenue flowing in.
The moment of “we need content” sneaked up unannounced when the pandemic outbreak hit the world. People today have started understanding the importance of content. Owing to the current changes, we are able to help businesses be more profitable through our selling content that drives brand presence.
We are strategists and provide only what is relevant for the brand instead of selling our business to them. That is where we make a difference. We understand every business and feel for it.”
Tell us more about MyStyle Communications; what products/services does it offer?
MyStyle Communications is an integrated solution for myriad kinds of Content Strategy, Analysis, Development, and Marketing across various industrial, corporate, and business verticals.
It is a Bangalore-based content writing firm operating across the country. Founded in 2015 with the powerful aim of empowering women, the company works with women writers, content strategists, and translators across the globe. The vision of the brand is to help exceptionally skilled women who have a hard time exploring their full potential due to various circumstances and commitments.
Today, we are recognized as one of the best content writing service providers with the right mix of experts who imbibe clients’ vision and create content that benefits Startups, SMEs, and Big Corporates.”
The company specializes in dealing with all forms of content be it in the Digital or the Print Space. The client requirements include creating Content for Technical, Industrial, Business, and Creative Niche for various companies, be it Startups, SMEs, or Big IT Corporates. With a team of enthusiastic, experienced, and dedicated professionals, the company excels in being flawless in terms of all deliverables. It has an established track record of delivering quality products on time.
The team is highly spirited to keep up with the pace of the ever-changing trends across various platforms of communication and marketing. A mighty portion of your business is driven by impeccable content coupled with communication. MyStyleCommunications is best placed to help your business scale up to its highest potential through powerful and influential content.
What are your key role and responsibilities as a founder in your venture?
As a founder, I lead the complete Content Management channel. With all the experience and expertise gained till now, I assist ventures to grow their online presence through an influential content creation approach. Apart from various other responsibilities, I’m proud of my dextrous team members who are helping us be flawless in terms of quality and turn-around time.
What are the business mantras you have embraced as you seek to establish your success story?
I believe that there is no one-size-fits-all approach to being a good leader. Leadership styles and approaches often vary widely across organization sizes, industries and sectors. However, one common trait that a leader must have is the ability to build a great team.
Successful leaders know how to use their authority appropriately and empower people to work independently. Many think that leadership is power; in reality, it is a strength that can be used to empower people and help them grow along with the organization. In short, it is all about growing together.