Outsourcing: The Key to Cost-Effective Real Estate Startups

Outsourcing: The Key to Cost-Effective Real Estate Startups

Starting a real estate business can be an exciting and rewarding venture, but it can also be a daunting task, particularly when it comes to managing costs. There are many factors to consider before starting a real estate business, including branding, marketing, and managing operational costs. In this article, we will explore how outsourcing can help real estate startup businesses to keep costs low while improving efficiency and productivity.

Create an Exact Plan

Before starting a real estate business, it is essential to create an exact plan around what you’re going to do. You need to make a budget that includes all the things related to the business and how it’s going to operate. This includes deciding on whether to run an office or to do everything remotely, the type of services you want to offer (sales, property management, commercial, or residential), and how much it will cost to get started. Depending on the product and services you decide to offer, the costs will vary. Therefore, it is essential to make a comprehensive budget that outlines all expenses associated with the business.

Brand Positioning

The brand positioning for your real estate business is critical. Are you going to be a premium business, or are you going to be a low-cost business? This decision will determine your branding strategy. Once you have your branding strategy in place, you will need to create a name, a catchy tagline, and a logo that represents your brand’s vision and values. Outsourcing branding and marketing efforts can be a great option for small startup businesses that are looking to keep costs low.

Outsourcing Branding and Marketing

Outsourcing branding and marketing efforts can save startup businesses significant amounts of money. There are several platforms, including Fiverr, Upwork, and 99 designs, that offer branding and marketing services at a lower cost. These platforms can help businesses create a brand style guide, a logo, and all other marketing paraphernalia needed to promote the brand in the marketplace.

Marketing and Labor Needs

Once the branding and marketing materials are in place, businesses will need to consider their ongoing marketing needs. This may include hiring a full-time graphic designer to help promote properties for sale or rent, manage social media, update the website, create brochures, and prepare pre-listing kits. Additionally, businesses may require a marketing coordinator or someone with expertise in pay-per-click advertising and Facebook ads to launch their brand.

Outsourcing Real Estate Operational Support

Outsourcing operational support can be an effective way for real estate startup businesses to save money. Countries like the Philippines offer low-cost labour, making it a great option for outsourcing tasks such as processing listing agreements and getting properties live. By outsourcing these tasks, businesses can free up their time to focus on more productive tasks and allow their local team to handle the physical presence aspects of the business, such as listing agents, salespeople, and property managers.

Streamlined Processes

Streamlining processes is crucial for real estate businesses. It is essential to use software tools to manage the business efficiently. When choosing software tools, businesses should consider what works best with an outsourced team. Outsourcing software development can also be an option to consider. Outsourcing software development can be a more cost-effective option for businesses looking to build custom software without hiring an in-house development team.


Starting a real estate business can be challenging, but outsourcing can help startup businesses to keep costs low while increasing efficiency and productivity. Outsourcing branding and marketing efforts, hiring a full-time graphic designer, outsourcing operational support, and streamlining processes through software tools are all great ways to save money and help businesses focus on what they do best. As a result, outsourcing can help startup businesses to establish themselves in the market and grow their businesses more.


Author Bio:  Stephen Atcheler – Managing Director 

Meet Stephen Atcheler, the Managing Director of a Real Estate Virtual Assistant Company. Stephen has been working in the industry since 2013 and has a wealth of experience in making outsourcing work for real estate businesses. He fell in love with real estate at a young age and has been working in the field since 2005. Stephen’s passion for real estate and helping other business owners thrive led him to start his own real estate business in 2012, and eventually, to establish a real estate virtual assistant company to take it to the next level. Stephen’s wealth of experience and knowledge in real estate and outsourcing make him the perfect person to guide you in setting up your own virtual assistant team. Feel free to reach out to him on Facebook, LinkedIn, Twitter, or Instagram.

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