As part of our ongoing effort to spotlight inspiring startup journeys from the community, this week we spoke to the founders of Pure Plated, Ms. Ekkta Pradip Gupte (Health Nutritionist) and Mrs. Nikita Swapnil Gupte, to learn more about their journey, vision, and what lies ahead. Ahead, read more experts from our exclusive conversation with the founders of Pure Plated:
Could you please talk us through your background and your journey?
We’re two passionate food lovers who believe that healthy eating should never be boring. That belief is what sparked the creation of Pure Plated. Our mission has always been simple: to bring healthier snacking options into people’s daily lives—snacks that taste amazing yet feel light and nourishing.
From day one, our journey has been about more than just food. It’s about building a brand that truly represents the balance of health and flavour, proving that you don’t have to compromise on one to enjoy the other.
With Pure Plated, every bite is a step toward better snacking—without ever giving up on taste.
How did you discover your passion?
It all started with a personal need. Every time we searched for snacks, we felt stuck between two extremes: the unhealthy but tasty options and the healthy but boring ones. That frustration made us ask a simple question—why can’t there be a balance of both?
That question sparked an idea, and that idea slowly became our passion. Out of it, Pure Plated was born—a brand dedicated to creating snacks that are as delicious as they are nourishing.
For us, it’s not just about food. It’s about reimagining snacking—making it healthier, lighter, and still something you genuinely look forward to.
Who has been the biggest source of motivation in your daily life?
Our families have been our strongest support system throughout this journey. Their belief in us gave us the courage to take the first step. And today, every time a customer shares their positive experience with Pure Plated, it becomes our biggest motivation to keep going.
Moments like these remind us why we started—to make healthy eating exciting, enjoyable, and accessible for everyone.
What strategies have helped you grow as a person?
> Staying consistent even on tough days.
> Being open to learning and feedback.
> Focusing on quality and honesty in whatever we do.
> And being patient, because growth always takes time.
Mrs. Nikita Swapnil Gupte
What are the keys to success, in your opinion?
We believe success comes from:
a) Doing work you are passionate about.
b) Staying consistent and trustworthy.
c) Being flexible enough to adapt.
d) And always putting customers first.
What advice would you give to our readers?
Our journey with Pure Plated has taught us one thing: follow your passion, but build it with patience. Whatever you do, make sure it adds real value to people’s lives.
We know that success doesn’t come overnight—but with consistency, honesty, and a clear purpose, it always follows. That belief is what keeps us moving forward, one snack at a time.
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
