Interview with Ajit Sarangi | Founder and CEO at Eco GreenOvations Organic Pvt Ltd

Ajit Sarangi

At BrilliantRead Media, our aim is to bring to our community some of the finest stories from the startup ecosystem. As part of this endeavour, we invited yet another passionate entrepreneur – Ajit Sarangi for an exclusive interview with us. He is an entrepreneur and a Leader. Ajit is the Founder and CEO of Eco GreenOvations Organic Pvt Ltd. Let’s learn more about his exciting journey, his background and his advice for our growing community.

Excerpts from our exclusive interview with Ajit:

Talk us through your background and your journey as an entrepreneur, please;

I am an MBA graduate from ICFAI Hyderabad with over 6 years of working experience with ICICI Prudential Life Insurance, Max Life Co-Insurance Ltd, and HDFC Life Insurance.

As an entrepreneur, I started my journey in the August, 2020. The journey has been rewarding and has given me a lot of learning. I learnt the importance of research in taking decisions at first and correcting them later.

It has been fulfilling and meaningful first few years. It has prepared me to take on the new challenges head on. The response we have received in the market is great so far and we are now poised to take our venture to the next level.”

This journey of entrepreneurship got more exciting when the team expanded along with the vision and mission of the Brand post-April 2021. After registering the Brand as a Private Limited post-MAY 18th 2021, the definition of CEO from Chief Executive Officer has changed for me to Chief Everything Officer.

What attracts you to entrepreneurship instead of a corporate career?

I would like to answer this in one word: Challenges

Eco GreenOvations Organic Pvt Ltd

‘Eco GreenOvations Organic Pvt Ltd’ is such a unique name; talk us through more about it, please. Our audience would also love to know what kind of problem you are solving? 

Green+Innovations = GreenOvations.

During this COVID-19 crisis, what are the measures you have undertaken to continue your business without disruption?

GreenOvations has got a birth during covid 19 Second Covid Phase. Still, there are a few measures which we undertake:

(1) Focusing on Creating demand instead of focusing on Manufacturing

(2) Creating the Product range as per daily life needs

(3) Focusing and developing a team on the Research side

(4) Creating as much an awareness campaign

How do you manage to keep going despite the challenges? What drives you?

Well we are a bootstrapped company and there were many situations where I had to choose GreenOvations against my family’s happiness.

From the very day 1 where I and my Co-founder were very much sure that our products would take time to reach people’s minds and hearts.

So in all these situations, the only thing that keeps me ON is my Father’s Last words: No matter what Good times you go through no matter what bad times that come in the only thing you should be focused on is INPUT MANAGEMENT.

Who do you believe has been the biggest source of motivation in your daily life?

My parents and My Wife are the biggest source of Motivation for me.

They are the support system without which the journey would have been much harder. Its good to see your family backing your vision.

What are some of the strategies that you believe have helped you grow as a person? 

There are a few:

> Carrying a Smiling attitude

> Never ending mind state

> Maintaining the Calmness

> Never taking decisions when I am high on emotions or low on emotions

In your opinion, what are the keys to success?

Success is setting milestones achieving them and again redesigning them and for this we need:

– Focus

– High Inputs

– Being Analytical

– Believing your guts

– High appetite

– Patience

– Love

Ajit Sarangi

What advice would you give students and young professionals who want to have a successful career?

There is nothing called losing in entrepreneurship. It is a never-ending journey. So keep trying new things.


Follow Ajit At: 
LinkedIn –
Please don’t forget to read – Interview with Tulika Rohatgi and Smriti Dubey Singh | Co-Founders at Silver Tree Decor

BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
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